You've paid for SEO before. You know how this goes.
You signed a 12-month deal. You paid every month. Five months in, you opened Search Console and counted the pages Google had actually indexed.
Seven.
Nobody told you. The reports kept coming. Traffic was "trending up." But nobody could point at a page and say this one brings you calls.
You're not bad at this. You bought a service where the work is invisible and the bill is not.
Here's the part that stings: the pages weren't missing because SEO is hard. They were missing because nobody wrote them.
What the build fee covers
$1,000 in total — $500 to start, $500 when your pages are live. It covers research into which towns near you have real demand for what you sell, a page plan you approve before anything is written, and the first ten pages — written by hand, given structured data, linked into your existing site, submitted, and worked until Google has actually indexed them.
After that the page count grows as we work the account, and there is no second build fee. A page added in month four costs you nothing to build and only ever costs you anything if it reaches page one and earns a click. We decide when to add one, based on whether it can realistically rank — which is the same judgement that decides whether we get paid for it.
What it costs as you grow
The rate steps down as more pages rank. The brackets are marginal, like tax bands — crossing one never makes your bill jump.
| Ranked pages | Rate for pages in that band |
|---|---|
| 1–5 | $100 each |
| 6–15 | $60 each |
| 16–30 | $40 each |
| 31–75 | $25 each |
| 76+ | $15 each |
So ten ranked pages is $800 a month, twenty is $1,300, and fifty is $2,200 — $44 a page instead of $100. There is no cap, because a bigger site genuinely is more to build and more to keep on page one. What there is instead: the bill can only get large if a large number of your pages are actually on page one and actually being clicked. It grows when your results grow, which is the opposite of a fixed monthly fee.
If a page slips, we are the ones who lose money — so we are the ones who go fix it. Most SEO companies charge the same fixed fee every month whether your pages move or not. Nothing bad happens to them when your rankings fall. It does to us.
See the towns you have no page for
Type your website. We read your own sitemap, ask Google what people in your market actually search for, and show you which of those searches have no page behind them. No email, no account, about twenty seconds.
Two products. Buy either one.
One gets the phone ringing in towns you have no office in. The other handles what happens after it rings. They work together, but neither needs the other — most people start with one.
Rank in every town you serve. A separate page for each town near you where people search for what you sell, written and published, and worked in Search Console until Google has indexed it. $1,000 to build, then $100 a month per page — only for the months that page holds page one and earns a click, checked in your Search Console rather than ours. See how the build works.
The follow-up runs itself. Somebody books, and the next ten days send themselves from your own domain: confirmation, reminder the day before, reminder that morning, the follow-ups after. You get the booking alert the moment it lands and the day sheet at 7am. $500 to install, then $99 a month. Watch a sequence run.
Your trade, and the sequence that runs for it
- Local SEO for Dentists Watch the sequenceConsult booking + no-show reduction
- Local SEO for Med Spas Watch the sequenceConsult booking + no-show reduction
- Local SEO for Chiropractors Watch the sequenceConsult booking + no-show reduction
- Local SEO for HVAC Companies Watch the sequenceEstimate booking + quote follow-up
- Local SEO for Auto Repair Shops Watch the sequenceEstimate booking + quote follow-up
- Local SEO for Law Firms Watch the sequenceConsultation intake + engagement follow-up
- Local SEO for Restaurants Watch the sequenceVenue tour + private event enquiry
Youth sports, martial arts, dance and swim schools, real estate, event spaces and breweries have sequences too. See every booking sequence, or the automations that run year-round.
Rankings bring you calls you were not getting. The automation stops the ones you were getting from leaking. Buy the one that is costing you more right now.
What brought you here?
What we actually do
Find the towns your buyers search from
Not the towns you like. The ones with real search volume for what you sell, near enough that you would take the job.
Write a real page for each one
Different content for each town, not one template with the name swapped in — that is the thing that gets a site filtered instead of ranked.
Publish them and get them indexed
Published, submitted, and worked in Search Console until Google has actually taken them. A page Google has not indexed cannot rank and is never billed.
Bill only what ranked
Each month we read your Search Console. Pages on page one that earned a click are on the invoice. Everything else is not.
The same page has to answer the question, not just rank for it
Yes, this works for AI answers — and it is included. ChatGPT, Perplexity and Google's AI Overviews answer a question by quoting pages that state the answer plainly, prove who wrote it, and can actually be fetched. That is the same page we were already writing for you. There is no separate AI product to buy here.
The answer is written in plain sentences
An answer engine quotes a sentence, not a keyword density. Every town page opens by answering the question it is named after, in words a person would say out loud, before it sells anything.
The page says who and where, in machine-readable form
Each page ships a connected block of structured data naming the business, the service and the town, so a model reading it does not have to guess which company the answer is about.
It is indexed, which is the part everyone skips
Nothing can quote a page it cannot reach. The same indexing work that gets you into Google's results is what puts the page in front of the systems that read Google.
What we will not do is bill you for it. An AI citation does not appear in your Search Console, so we cannot show you one, and we do not charge for things we cannot show you. You pay for page-one positions that earned a click. Getting quoted in an AI answer is what happens when the page was written properly in the first place.
Want to watch it happen? The local SEO agency page runs the whole thing as an animation — the same search before and after the pages exist.
And what happens after somebody books
Getting found is one product. What runs after the phone rings is a separate one, and you can buy either without the other.
Somebody books, and the messages that should follow send themselves from your own domain for the next ten days — the confirmation, a reminder the day before, a reminder on the morning, and the follow-ups afterwards. You get the booking alert the moment it lands and the day sheet at 7am, so nobody is working off a guess. Four more run all year rather than around an appointment: the review request, the chase on an unpaid balance, the chase on outstanding paperwork, and the win-back for customers who have not been back.
$500 once per domain to install, then $299 per league-season or $99 a month for the year-round set. See what the automations do · watch a sequence run — the demos are the live system, and nothing is emailed to you unless you ask for it.
You pay for the pages that reach page one. The ones that don't are free until they do.
A page is billed for any 28-day window in which it holds page one and earns a click in your own Google Search Console. Nobody can promise it will.
What it costs
A qualifying position means a top-ten organic result. Sponsored and ad placements are not results, and none of this involves any ad spend — we do not run ads and you are not buying clicks.
To start — $500
The first of two build installments — the second $500 falls due when your pages are live, so the build is $1,000 in total. We research the towns and search terms your buyers actually use, write a separate page for each one, publish them, and work Search Console until Google indexes them.
Then — $100/page/month
A page is billed for any 28-day window in which it holds page one (position 10 or better on at least one search term) and earns at least one click in your own Google Search Console. If a page slips off page one, it comes off your bill until it climbs back. No contract.
Start the build
$500 now, and $500 when your pages are live — $1,000 for the build. Then from $100 per page per month, charged only for the months a page holds page one and earns a click in your own Search Console.
Run the numbers for your own market — nothing is sent anywhere until you ask for the page list.
The proof
We took a local service business from zero to 6,880 organic clicks in 7 months, across 204,284 impressions and 258 indexed pages. 71.9% of those clicks came from non-brand search — people who had never heard of them and were searching for the thing, not the name.
The raw Google Search Console export can be handed over on request. We don't name the client or the metro, and we won't name you to anybody else either.
Read first, decide later
Want to see what's broken before you talk to anyone?
Give us your site and we run the full pass over it — indexing, technical health, on-page, content depth, structured data, AI answer visibility, and local coverage. Seven layers, not just the missing town pages.
What comes back is the list of what is actually wrong with your site, each item naming the page, ordered by what will move first. The checklist is not the hard part. Knowing which three of the forty things found matter for your business this quarter is.
A person reads the output and writes the report. It is not a scanner PDF. See what is in it.
Frequently asked questions
What does it cost?
$1,000 to build a market — $500 to start and $500 when your pages are live — then from $100 per page per month, less as more pages rank. A page is billed for any 28-day window in which it holds page one (a top-ten organic result — sponsored placements do not count) and earns at least one click in your own Google Search Console.
What happens if a page stops ranking?
If a page slips off page one, it comes off your bill until it climbs back. We are the ones who lose the money, so we are the ones who go fix it.
What happens if nothing ranks at all?
You have paid the $1,000 build and nothing more. There is no monthly charge for a page that never reaches page one.
Who checks whether a page is really on page one?
You do. We read the position and the clicks from your own Google Search Console, using your login and your data. You can revoke our access at any time.
What if the diagnostic finds nothing worth fixing?
Then it says so and tells you not to hire us. A site that is already indexed properly, already has a page for each town it serves, and is already earning clicks does not need what we sell. We would rather write one honest paragraph than invent a problem to sell against.
Is there a contract?
No. There is no contract and no minimum term. Cancel any time.
Does any of this work for ChatGPT and AI Overviews?
Yes, and it is part of the build rather than an add-on. Answer engines quote pages that answer the question in plain words, carry structured data saying who the business is, and are indexed. Those are the same three things that make a page rank, so the work is the same work.
Do you charge extra for AI search optimisation?
No, and we do not bill for AI citations at all. Google Search Console does not report them, so we cannot prove one to you, and the whole billing model here is built on things you can check yourself. You are billed for pages holding page one with a click. Anything an answer engine does with those pages is yours for free.
See where you rank — and what it would cost to fix it
Two minutes of your time, no card, no call. The report comes back within one business day.
Get My Free Site DiagnosticAlready know you want the pages? Start the build — $500 today.